Amazon & the Future of The Cloud

Another weekend is upon us.  Like most weeks, it felt like I wasn't gonna make it to the end...  Anyway, I thought I'd check in once again with a thought about the future.

With the state of things in 2011, one has several options when it comes to purchasing music. However, the advent of digital distribution of music has made it all too easy to simply give an online merchant your credit card number, and *VOILA*, you're downloading one or more albums' worth of music to your computer (or mobile phone!) within a matter of minutes. Along with high speed broadband connections, they have made it so convenient for us, that not very many of us need or even want to purchase CD's anymore - be it online, or "brick-and-mortar". I'm not telling you anything you don't know already, I'm sure. This is simply a setup for my recent experience in purchasing music online, which was a bit different from my other experiences in recent times.

You see, it all started with the recent release of the new album by Radiohead, which has been a favorite band of mine for some time now. Like many other album releases before it, once again I was confronted by several choices in regards to purchase. I have been an iTunes member since 2005, and it quickly became my primary source for purchasing new music, like so many other folks out there. But as a somewhat older music fan, I still like the (now) old-school method of buying a physical product (almost always a CD these days), which typically comes with artwork and "liner notes" that detail track lists and lyrics, along with musician, producer and other studio related credits. Once I have the CD, I can then export the music into my computer via iTunes. Not to mention that with a CD, I'd also have a physical back-up of the music, should something happen with my computer. These days, if there is a new release by a "favorite" artist of mine, I find myself weighing the pros and cons of buying a physical CD, or buying a download from either iTunes, or more recently, Amazon MP3. For less "important" artists, or those whose music I'm just discovering, I almost invariably go the download route. My method of music purchasing in a nutshell...

The other night, I finally decided to look into buying the new Radiohead album, as it had already been out for at least 2 weeks or so. Digital download or CD? I hadn't decided yet. It was at that point, I discovered an offer that I couldn't refuse... As the first option, Amazon had the physical CD available for $9.99 - a pretty decent price for a new CD in 2011. This particular album is only 8 tracks long, so that may have something to do with it. Anyway, they also had an MP3 download of the album available for $5.99!  I was pretty amazed at such a deal!

Amazon had recently launched their Cloud Drive and Cloud Music Player for their members. You get 5GB of Internet-based storage, free of charge. For those not aware, "cloud" is a modern synonym for "the Internet". I believe you can upload any type of files you wish, but along with the Cloud Player, they are advertising it as a new way to store all your digital music in one place, so you may access it from any computer, or mobile device. If you purchase MP3 music from Amazon, you have the option of having it automatically stored in your Cloud Drive, with the additional option of downloading the music to your computer, so you may have your music both there, and "in the cloud".  Additionally, Amazon MP3 purchases do NOT count towards your Cloud Drive's capacity; only files that you upload from your computer.  Pretty cool!  They have paid options available for more storage. For those of you with Android smart phones, there is an Amazon Cloud Player app available to play your music.

The thing that sealed it for me to buy the MP3 version of the album was Amazon's offer to not only sign me up for their new Cloud Player service automatically, but upgrade my Cloud Drive capacity from the standard free-of-charge 5GB, up to 20GB, for a year. That's pretty major, in my opinion. Checking with iTunes first just to make sure before I commit, they are currently charging $9.99 for their AAC digital files of that particular album, with no "digital booklet" - another thing I look for when considering a new music purchase. iTunes offers a digital .pdf file of liner notes and credits for many of their albums - Amazon does not. However, Amazon still got my credit card digits for this one. Sorry iTunes, but this offer was simply too good to pass up...

So this is my very roundabout way of saying that I eventually went with Amazon MP3 for this purchase, in part due to my intrigue with the offer of 20GB of free cloud storage for a year. How I plan to actually use this 20GB, I don't know, but I'm sure some opportunity will come up before the year's through, haha. Apple has been long-rumored to announce some sort of cloud-based version of iTunes, but it has yet to materialize. With this new cloud service from Amazon, I'd say an announcement from Apple can't be far behind.

The subject of cloud storage and cloud computing is big in the tech news world these days, and it's quite apparent with introductory deals such as these, companies like Amazon are looking to be early facilitators of this new technology that allows users to store and access their data. It looks as though we, the public, will very soon be relying less on our personal computers and mobile devices for data storage, and more on companies willing to host (and hopefully backup!) our data. Meanwhile, these companies will be finding new ways to make some dough off of us (either on the front or the back end), for the use of these services. Yes, these certainly are changing times...

Cloud Drive - Mostly empty, for now

Cloud Player